A full-page, fully paid spread in the New York Times publicizing a major oil company is best described as
A)going public.
B)lobbying.
C)institutional advertising.
D)an issue network.

Question

Quizplus · Accepted Answer

Institutional advertising is when companies advertise their brand, values, and image. In this case, the major oil company is promoting itself through a paid advertisement in a prominent newspaper. This is different from lobbying, which involves attempting to influence political decisions, and going public, which refers to a company's initial public offering of stock. An issue network is a group of organizations and individuals who work towards a common goal on a particular issue, and is not relevant to this scenario.

A Full-Page, Fully Paid Spread in the New York Times