Profit-making firms are about creating value:
A)this value is simply the profit generated at the end of the year.
B)they must create value for several stakeholder groups if this is to result in sustainable long-term profit generation.
C)value to some stakeholders (e.g. customers)may be difficult to quantify in money terms.
D)both c and b.

Question

Quizplus · Accepted Answer

Profit-making firms must create value for multiple stakeholder groups beyond just generating profit at the end of the year. Some stakeholders, such as customers, may attribute value that cannot be quantified in money terms. Therefore, creating value for multiple stakeholders is essential for sustainable long-term profit generation.

Profit-Making Firms Are About Creating Value