Because marketing is a threshold capability for Hyundai,
A) they learned all the vital lessons early on.
B) to counter their earlier poor image they have had to catch up to their rivals' capabilities.
C) they do not need to pay it significant attention.
D) they now excel at marketing.
Correct Answer:
Verified
Q18: Remedying strategic weaknesses in capabilities is likely
Q19: A capability that is needed to win
Q20: Assembling a great set of resources is
Q21: A capability that is "needed to play"
Q22: An organizational capability requires
A)many unique resources.
B)just one
Q24: Apple and 3M's ability to develop genuinely
Q25: In fast changing environments
A)a firm should focus
Q26: Prahalad and Hamel's 1990 paper
A)summarized the main
Q27: Companies' "book values" are generally much less
Q28: The hierarchy of capabilities explains
A)how capabilities to
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