Hyundai overcame the most difficult competitive advantages held by the incumbent automakers by

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Hyundai used a combination of strategies to overcome the competitive advantages held by incumbent automakers, including recruiting experts from other auto companies, benchmarking key capabilities, and making long-term financial and business commitments to the industry. By doing all of these things, Hyundai was able to successfully establish itself as a major player in the auto market.

Hyundai Overcame the Most Difficult Competitive Advantages Held by the Incumbent