Competitive advantage can be defined as
A)the difference between a firm's return on assets and its return on sales.
B)a firm's ability to earn a persistently higher profit margin than its rivals.
C)a firm's ability to earn a persistently higher profit rate than its rivals.
D)a firm's ability to outwit its competitors.

Question

Quizplus · Accepted Answer

Competitive advantage refers to a firm's ability to sustain higher profit rates compared to its competitors, indicating its superior position or performance in the market.

Competitive Advantage Can Be Defined as