To imitate the competitive advantage of another company, a firm must first
A)understand the basis of its rival's success.
B)collect comprehensive information about its rival.
C)analyse its rival's marketing strategy.
D)none of the above.

Question

Quizplus · Accepted Answer

To imitate the competitive advantage of another company, a firm must first understand the basis of its rival's success. This involves analyzing the strengths, weaknesses, opportunities, and threats in the competitor's market positioning, business model, operations, and customer base. Only when the firm has a clear understanding of the competitor's advantage can it determine how best to adapt or improve its own strategy to match or exceed the rival's success. Collecting information and analyzing the marketing strategy are important steps, but they are secondary to understanding the underlying success factors.

To Imitate the Competitive Advantage of Another Company, a Firm