A shift from radical to incremental innovation takes place when an industry coalesces around a leading technology and design.

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When an industry coalesces around a leading technology and design, there is a shift from radical to incremental innovation as companies focus on refining and improving existing products rather than creating completely new ones. This is because the leading technology and design have become the standard and companies aim to compete by offering slight variations or improvements upon it.

A Shift from Radical to Incremental Innovation Takes Place When