The potential to make a profit from an innovation is greatly enhanced if a rival would need 2 or 3 years to copy it.

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If a rival would need 2 or 3 years to copy an innovation, it gives the original innovator a significant head start in the market and the ability to establish brand recognition, customer loyalty, and distribution channels. This can lead to a larger market share and higher profits, as competitors struggle to catch up.

The Potential to Make a Profit from an Innovation Is