"Brand extension" is also a way to achieve an "economy of scope", by using a good reputation built around one product to help sell a different product or service.
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Verified
Q1: If the transaction costs associated with buying
Q2: The most sensible corporate strategy is to
Q4: Michael Porter suggests that one test of
Q5: The usual justification for a diversification strategy
Q6: Fifty years ago, vertical integration was a
Q7: "Economies of scope" is a more modern
Q8: An argument in favour of diversified companies
Q9: Empirical research indicates there are diminishing profit
Q10: An "economy of scope" is where a
Q11: A major argument against diversification is that
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