Michael Porter suggested that the main indicator that diversification would create value is if the chosen industry is attractive.

Name: Michael Porter suggested that the main indicator that diversification would create value is if the chosen industry is attractive.
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Michael Porter suggested that the main indicator that diversification would create value is if the diversifying company can achieve a sustainable competitive advantage in the new industry, not just if the industry is attractive.

Michael Porter Suggested That the Main Indicator That Diversification Would