Theodore Levitt was undoubtedly right in 1983: consumer tastes have become the same pretty well across the globe.

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Theodore Levitt argued in 1983 that markets were becoming increasingly globalized, leading to more uniform consumer tastes across the world. However, while there has been a trend towards globalization, consumer tastes have not become the same everywhere. Cultural, economic, and individual preferences still play a significant role in shaping consumer behavior in different regions.

Theodore Levitt Was Undoubtedly Right in 1983: Consumer Tastes Have