The statement "full prices dressed up in discount tags" refers to how merchandisers may skew consumers sense of ______.

Question

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The phrase "full prices dressed up in discount tags" suggests that retailers are presenting prices in a way that makes consumers perceive them as discounts from a higher original price, thereby manipulating consumers' reference points. This tactic makes the current price seem more attractive in comparison, influencing purchasing decisions.

The Statement "Full Prices Dressed Up in Discount Tags" Refers