Which theory of persuasion was promoted by Volkswagon

Name: Which theory of persuasion was promoted by Volkswagon
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Question

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The theory of persuasion promoted by Volkswagen is the fun theory, which asserts that people are more likely to adopt new behaviors if the activity is presented as fun. Volkswagen utilized this theory in their campaign to encourage people to take the stairs instead of the escalator by turning the stairs into a "piano" that plays notes when people step on them.

Which Theory of Persuasion Was Promoted by Volkswagon