How can one attempt to avoid social desirability when studying characteristics and behaviors of individuals

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Quizplus · Accepted Answer

Using implicit, indirect methodologies is the best choice as it is designed to measure unconscious or automatic processes, which are less likely to be affected by social desirability bias. Reverse scoring and ensuring face validity may help reduce bias, but they are not as effective as implicit, indirect methodologies. Presence of adequate reaction time may also help reduce bias, but it is not a foolproof method as it depends on the participant's ability and willingness to respond quickly.

How Can One Attempt to Avoid Social Desirability When Studying