The idea that an attitude object is good or bad (but not both) is called ______.

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Uni-valenced decisions refer to the idea that an attitude object is evaluated as either good or bad, but not both. Explicit attitudes are conscious evaluations of an attitude object, while implicit attitudes are evaluations that are outside of conscious awareness. Informational beliefs refer to beliefs about an attitude object rather than overall evaluation of it.

The Idea That an Attitude Object Is Good or Bad