Alfred's presentation was full of jargon and confusing references that left his colleagues puzzled. According to McGuire's model, he failed at gaining ______.

Question

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McGuire's model identifies four steps in the process of persuasive communication: exposure, attention, comprehension, and acceptance. Alfred's presentation was confusing, which means that he failed to achieve comprehension.

Alfred's Presentation Was Full of Jargon and Confusing References That