Mark asks his friends to sign a commitment to vote for his favorite candidate. Later, he returns and asks them to donate money to the campaign. What persuasion technique is Mark relying on

Question

Quizplus · Accepted Answer

Mark is using the foot-in-the-door technique, where he starts with a small request (signing a commitment) and later follows up with a larger request (donating money to the campaign). This technique relies on the principle of consistency, where people are more likely to comply with a larger request if they have already agreed to a smaller one.

Mark Asks His Friends to Sign a Commitment to Vote