Martin spent a lot of time and money getting into the most exclusive country club. Despite the fact that the golf course and other amenities turned out to be similar to his old club, he is much more enthusiastic about the new one. This reaction is know as ______.

Question

Quizplus · Accepted Answer

Effort justification occurs when individuals justify their investment in a particular activity or situation by overemphasizing its positive aspects and downplaying negative aspects. In this case, Martin invested a lot of time and money into joining the exclusive country club and therefore is more enthusiastic about it, even if the amenities are similar to his old club.

Martin Spent a Lot of Time and Money Getting into the Most