NPR host Ira Glass conducts what he calls "pledge drive justice" in which he calls listeners who listen but never donate. The listeners agree to donate when Glass speaks with them personally. Why do you think they are willing to abandon diffusion of responsibility

Question

Quizplus · Accepted Answer

When listeners are personally identified and called out by name by a famous person like Ira Glass, they may feel a sense of obligation to donate in order to uphold their reputation as a responsible and contributing member of society. This is known as social identity theory, where individuals are motivated to maintain a positive self-image in the eyes of others. The personal connection made with Glass may also make them feel more accountable, and therefore more likely to abandon diffusion of responsibility. The other options (A, C, D) may be contributing factors, but are not the primary reason for the willingness to donate.

NPR Host Ira Glass Conducts What He Calls "Pledge Drive