Charity advertisements that show footage of starving children in war-torn countries are trying to get donations using what concept

Question

Quizplus · Accepted Answer

Charity advertisements that show footage of starving children in war-torn countries are using the concept of negative state relief. This concept suggests that people may help others in order to reduce their own negative emotions, such as feelings of guilt or distress, rather than purely out of altruistic motives. By donating to the charity, people can alleviate their negative emotions and feel better about themselves.

Charity Advertisements That Show Footage of Starving Children in War-Torn