The Bandura "Bobo doll" studies show that children can learn through vicarious punishment and reward.

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The Bandura "Bobo doll" studies demonstrated that children can learn through observation and vicarious reinforcement and punishment. Children who observed an adult model being rewarded for aggressive behavior towards a Bobo doll were more likely to imitate that behavior, while children who observed the adult being punished for aggressive behavior were less likely to imitate it.

The Bandura "Bobo Doll" Studies Show That Children Can Learn