For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?
A)sales
B)production
C)market
D)customer

Question

Quizplus · Accepted Answer

The company's focus on how well it made Ivory soap indicates that it had a production orientation, which means it was more concerned with producing goods efficiently and effectively rather than identifying and meeting customer needs.

For Many Years, Procter & Gamble (P&G) Viewed Its Ivory