The manufacturer of Country Kitchen Art bowls relies solely on promotion as the technique for attracting customers. They advertise in cooking magazines and offer coupons. From this information, what sort of orientation does Country Kitchen Art have?

Question

Quizplus · Accepted Answer

Country Kitchen Art's reliance on promotion as their primary technique for attracting customers and use of coupons suggests a sales orientation.

The Manufacturer of Country Kitchen Art Bowls Relies Solely on Promotion