The manufacturer of Omega brand watches has a market orientation and follows the marketing concept. Which of the following describes the first action the company would most likely take if it learned its customers were dissatisfied with its watches?

Question

Quizplus · Accepted Answer

If Omega brand watches has a market orientation and follows the marketing concept, their first action would be to conduct research to determine if its customers' needs had changed. This would help them identify the cause of dissatisfaction and make necessary changes to meet customer expectations. Hiring more salespeople, increasing advertising or increasing the number of stores carrying Omega watches may not necessarily address the source of customer dissatisfaction.

The Manufacturer of Omega Brand Watches Has a Market Orientation