Allied Inc., a beverage manufacturer, follows a societal marketing orientation. It now wants to revamp its existing containers as they were found to be harmful to its users. In this case, what will Allied Inc. most likely do?

Question

Quizplus · Accepted Answer

As Allied Inc. follows a societal marketing orientation, they would prioritize the well-being of their customers and society over profits. Therefore, the best option for them would be to produce containers that are less toxic than their previous containers, as this would minimize harm to their users and the environment. Changing the label of the old containers and using them would not solve the problem of toxicity, and selling containers that leave high amounts of chemical waste when burned would harm the environment. Manufacturing containers that cannot be reused would also harm the environment by increasing waste.