Sky High Builders is a sustainable construction company that uses eco-friendly materials to repair or construct infrastructure in the city. The company's products are made from recycled plastic. What type of orientation does Sky High Builders have?

Question

Quizplus · Accepted Answer

Sky High Builders has a societal marketing orientation, which focuses on meeting the needs of consumers while also enhancing society's well-being and preserving the environment. The company uses eco-friendly materials made from recycled plastic, which is its way of contributing to sustainability efforts.

Sky High Builders Is a Sustainable Construction Company That Uses