Which of the following is an example of the principle of customer exchange?
A)customer satisfaction
B)customer marketing
C)customer relationship management
D)customer value

Question

Quizplus · Accepted Answer

The principle of customer exchange is based on the idea that customers give something of value (typically money) in exchange for something they perceive as being of equal or greater value (such as a product or service). Customer value is a key part of this principle, as it refers to the perceived value that customers receive from their interactions with a company. Choices A, B, and C are related to the overall concept of customer interaction, but do not directly relate to the principle of customer exchange.

Which of the Following Is an Example of the Principle