The ultimate goal of most market-oriented firms is profitability, which results from satisfying the wants and needs of its consumers.

Name: The ultimate goal of most market-oriented firms is profitability, which results from satisfying the wants and needs of its consumers.
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The statement is true. Companies exist to make a profit, and achieving profitability usually stems from providing goods or services that meet the needs and desires of their customers.

The Ultimate Goal of Most Market-Oriented Firms Is Profitability, Which