Retailers who give their sales clerks the authority to handle customer complaints without having to get approval from a supervisor are using CRM.

Question

Quizplus · Accepted Answer

This statement is true. Giving sales clerks the authority to handle customer complaints falls under the category of operational CRM, which focuses on enhancing the customer experience and providing efficient customer service. By empowering sales clerks, retailers can quickly resolve customer complaints and improve customer satisfaction, which is a key goal of CRM.

Retailers Who Give Their Sales Clerks the Authority to Handle