Tony Works for a Company That Is Having a Hard

Tony works for a company that is having a hard time competing in the market. Tony really wants to stand out with in his organization to further his career in marketing. Which of the following strategies should Tony pursue to better understand the macro environment around his company?

A) Tony should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
B) Tony should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
C) Tony should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
D) Tony should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.