Marketers must react to the economic environment. What are three economic areas of greatest concern?

Question

Quizplus · Accepted Answer

Incomes, inflation, and recession are the three economic areas of greatest concern for marketers because they directly impact consumer spending behavior, the availability of resources for businesses, and the overall health of the economy. Education, roles in families, and demographics may also be important factors for marketers to consider, but are not among the top three economic concerns.

Marketers Must React to the Economic Environment