What are the social factors that marketing managers need to understand?

Question

Quizplus · Accepted Answer

Marketing managers need to understand the demographics and attitudes of the target audience in order to effectively tailor their marketing efforts. Understanding factors such as age, gender, income, education, and cultural background can help with product design, messaging, and distribution. Attitudes towards the product, as well as broader social issues, can also impact consumer behavior and influence marketing strategy. While opportunities, threats, strengths, and values are also important considerations, they may not necessarily fall under the category of "social factors" specifically.

What Are the Social Factors That Marketing Managers Need to Understand