In Asia, Procter & Gamble (P&G) discovered consumers like to experiment with different brands of shampoo, so most shoppers shy away from the family-size bottles so popular with North Americans. Now, most of the shampoo the company sells in the Far East is packaged in single-use sachets. Which factors did P&G respond to when it changed its Asian packaging?

Question

Quizplus · Accepted Answer

P&G responded to social factors, specifically the consumer behavior in Asia where they prefer to experiment with different brands of shampoo and therefore, shy away from purchasing family-sized bottles. The company adapted to this behavior by packaging their shampoo in single-use sachets.

In Asia, Procter & Gamble (P&G) Discovered Consumers Like to Experiment