Ashley is the director of marketing for a company that operates several assisted-living centres. The company is developing a marketing plan to cover the next five years of business. Which of the following uncontrollable factors must Ashley be sure to consider in her plan?

Question

Quizplus · Accepted Answer

Demographic factors, such as changes in aging population or income levels, can greatly impact the demand for assisted-living services and should be considered in the marketing plan for the next five years. Place or distribution factors, media-buying factors and inventory factors are controllable factors that can be managed by the company.

Ashley Is the Director of Marketing for a Company That