You are a marketing consultant to a firm that would like to target members of Generation X. Which of the following would you advise it to do?

Question

Quizplus · Accepted Answer

Generation X is known for being busy and time-poor. Thus, developing a personal service that caters to their busy lifestyles would likely appeal to them. Emphasizing freedom from work and commitment may be more appealing to Millennials, and avoiding materialistic possessions might be better suited for a marketing campaign targeting Gen Z. Emphasizing baby-boom culture may not resonate with Gen X as they are a different generation.

You Are a Marketing Consultant to a Firm That Would