Scenario 3-2 Giorgio Armani, the Italian Fashion Group, Announced Plans to Launch

Scenario 3-2
Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.
-Refer to the scenario. In terms of Armani's situation analysis, what would the trend toward luxury lifestyle consumerism be an example of?

A) an opportunity because it is part of Armani's external environment
B) a strength because it is part of Armani's internal environment
C) a weakness because Armani cannot control the growth of the trend
D) an advantage because it gives Armani growth opportunities