Coca-Cola drink vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements. The reason for the introduction of this new-style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis, what is the technology used by these machines examples of?
A) strengths because they are part of Coke's external opportunities
B) advantages because they are part of Coke's marketing environment
C) weaknesses because Coke cannot control technology or consumer behaviour
D) opportunities because they are part of Coke's external environment
Correct Answer:
Verified
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