Which of the following is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization?

Question

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Environmental scanning is defined as the process of collecting and interpreting information about external forces, events, and relationships that may affect the organization. It helps the organization to identify opportunities and threats in the market and adapt to changes in its environment. Market sampling, internal audit, and opportunity analysis are different processes that focus on other aspects of the organization's operations.

Which of the Following Is Defined as the Collection and Interpretation