Scenario 3-3
Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.
-Refer to the scenario. Skoda will be well into the implementation stage when the plant in Shanghai starts producing cars in 2015. Which term best describes how Skoda intends to reach its goals?

Question

Quizplus · Accepted Answer

Skoda's identification of growth markets, plan to build production plants in each of these countries, and goal of selling one million vehicles a year indicates a long-term, proactive approach to achieving success, which is characteristic of strategic planning.

Scenario 3-3 Skoda Is a Carmaker in the Czech Republic. the Auto