Knorr is a manufacturer of soup, dip, and gravy mixes. It printed on-package recipes, gave out coupons to existing customers, and created a recipe booklet that could be ordered with three UPC codes from three different Knorr products. All of these activities are representative of which type of strategy?

Question

Quizplus · Accepted Answer

The activities described, such as on-package recipes and coupons, are examples of market penetration strategies. These aim to increase sales to existing customers by promoting the product and encouraging repeat purchases. The recipe booklet promotion also falls under this category as it requires customers to purchase multiple Knorr products, thereby increasing sales and penetration within their existing market.

Knorr Is a Manufacturer of Soup, Dip, and Gravy Mixes