The company that manufactures Molson beer launched the Arctic brand in Ontario and the Tornade brand in Quebec, with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry. The separate launch strategies for the products are due to different market conditions in the two Canadian provinces. What strategy did Molson use to reach existing markets with its new product?

Question

Quizplus · Accepted Answer

Molson used a product development strategy by introducing new products (Arctic and Tornade alcoholic lemonades) to its existing markets (Ontario and Quebec) to meet the demand in the expanding alcoholic lemonade segment.

The Company That Manufactures Molson Beer Launched the Arctic Brand