BC Tea is marketed by Vultaggio & Sons. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new-age beverage industry, and some customers buy the tea just for the bottle. What is the success of BC Tea based on?

Question

Quizplus · Accepted Answer

The success of BC Tea is based on a product differentiation competitive advantage due to the unique packaging design of the wide-mouthed, long-necked bottles that are considered trendsetters in the new-age beverage industry. Some consumers buy the tea just for the bottle, indicating that the packaging is a key differentiator for BC Tea.

BC Tea Is Marketed by Vultaggio & Sons