Solitude Nurseries is a retailer that helps homeowners create backyards of nature and beauty. Its owner believes he maintains the loyalty of the store's customers by stocking only the highest-quality merchandise and offering a customer satisfaction guarantee. With which element of the marketing mix is the manager most concerned?

Question

Quizplus · Accepted Answer

The manager of Solitude Nurseries is most concerned with the product element of the marketing mix because they focus on stocking only the highest-quality merchandise.

Solitude Nurseries Is a Retailer That Helps Homeowners Create Backyards