ConAgra Foods Inc. has decided to sell all of its meat-processing plants and get out of its meat-processing business in order to raise the company's net profits. How will the sale of the processing plants affect ConAgra's marketing mix?

Question

Quizplus · Accepted Answer

The sale of all its meat-processing plants will affect all of ConAgra's marketing mix elements, either directly or indirectly. Indirectly, it may affect the product element, as ConAgra will no longer be producing meat-related products. It will also affect the price element, as the cost of production will change due to the sale of the plants. Furthermore, it may affect the promotion element, as ConAgra may need to rebrand and advertise its remaining products in a new way. Finally, it may also affect the distribution element, as ConAgra may need to find new ways to distribute its products without the support of its meat-processing plants.