Kraft Salad Dressing Has Just Finished Developing a Marketing Plan

Kraft Salad Dressing has just finished developing a marketing plan for a new line of low-carb salad dressings. After selecting the target market and specifying the elements of the marketing mix, what should be done next?

A) setting marketing objectives that are realistic and have a time frame
B) getting employees to do the work necessary to put the marketing strategy into action
C) planning every action program and contingency plan
D) researching the magnitude of the low-carb trend