Scenario 3-5
Compass is the name of a United Kingdom-based catering company that has developed a marketing plan designed to make it the largest caterer in China within the next two decades.
-Refer to the scenario. Which of the following would instruct the company to begin serving meals on trains that run between Shanghai and Beijing?
A) its marketing policy
B) its marketing implementation
C) its marketing evaluation
D) its marketing strategy
Correct Answer:
Verified
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