Scenario 3-5
Compass is the name of a United Kingdom-based catering company that has developed a marketing plan designed to make it the largest caterer in China within the next two decades.
-Refer to the scenario. What could Compass use to evaluate the success of its efforts at the end of the first decade?

Question

Quizplus · Accepted Answer

A marketing audit would allow Compass to evaluate the success of their marketing plan and assess if they are on track to becoming the largest caterer in China. It would analyze their marketing objectives, strategies, and tactics, as well as their marketing mix (product, price, promotion, and placement) in the Chinese market. This would help them identify areas of strength and weakness and make necessary adjustments to achieve their goals. SWOT analysis, environmental audit, and competitive analysis could also be useful tools, but they do not provide a comprehensive assessment of the marketing plan itself.

Scenario 3-5 Compass Is the Name of a United Kingdom-Based Catering Company