Which of the following provides the tool for evaluating marketing results in light of the marketing plan's goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines?

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Control provides the tool for evaluating marketing results in light of the marketing plan's goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines. Control is the final step in the marketing planning process and aims to ensure that the plan's objectives are being met and that the marketing resources are being used effectively. Implementation refers to the execution of the marketing plan, budgeting involves allocating resources for the plan, and planning is the initial step that involves setting goals and objectives for the marketing plan.

Which of the Following Provides the Tool for Evaluating Marketing