Scenario 3-7
Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996. FFRS is in the business of ferret pickup and rescue, as well as ferret boarding and training, and education for ferret owners. Curtis would like to expand her operations, and has been asked to write a marketing plan in order to apply for a bank loan. She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools, animal control officers at city facilities, and pet stores. To do this, she must increase marketing communications.
-Refer to the scenario. Curtis will be exploring aspects of what her service offers, her central location and mobile-pickup offering, the price of ferret adoptions, and promotions to increase awareness and expand donations. What do these elements in the marketing plan make up for her service?

Question

Quizplus · Accepted Answer

The elements of Curtis's marketing plan (as described in the scenario) - product (ferret pickup and rescue, boarding and training, education), place (central location and mobile-pickup offering), price (ferret adoptions), and promotion (increasing awareness, expanding donations) - make up the marketing mix.

Scenario 3-7 Patricia Curtis Has Been Running the Ferrets First Rescue and Rescue