Thomas Office Supply has developed a clipboard design that will better fulfill the needs of not only its customers in the hospital market,but also potential new customers in the educational market.This is an example of diversification.

Question

Quizplus · Accepted Answer

This is an example of market development, as Thomas Office Supply is expanding its market reach to new customer segments (educational market) with an existing product (clipboard design). Diversification would involve introducing new products to new markets.

Thomas Office Supply Has Developed a Clipboard Design That Will